Xynergy Blog

Sappho Launches in Europe

Canadian organic cosmetics brand Sappho Organic Cosmetics, created by Emmy nominated film make up artist JoAnn Fowler, has made its UK debut. The premium line of foundations, powders, concealers, blushers and eye shadows are formulated with natural ingredients and are free from synthetic preservatives, including paraben, phthalates, mineral oil, talc and dimethicone, claiming to surpass the European Union’s standards for safer cosmetics. Best-sellers include liquid foundations, preserved with essential oil, which are formulated with an organic aloe juice base. Prices range from £24 for pressed eye shadows, blushers and concealers to £34.50 for liquid foundation.

UK distributor Xynergy, managing director, Soo Cieszynska, told CosmeticNews: “Sappho Cosmetics in on sale in Canada and North America and has plans to enter other markets. We want to establish the brand first in the UK and are looking for retail opportunities.”

JoAnn Fowler, founder and CEO of Sappho Organic Cosmetics, commented: “My expectations for the UK are the same as for North America. It is my intention to educate, but also to provide beautiful and professional standard eco beauty products to women globally. We promise 100 per cent transparency of ingredients and to lessen our footprint as we grow.”